The value of the haircare industry itself may be obvious at this point, but what about Great Clips’ place in that industry? Why choose our brand above another? Here are a few things to consider:
- Great Clips is the largest single haircare name brand in North America. We have a nearly 50% market share of all franchised hair salon units.
- We have a proven business model that has successfully endured for more than 35 years.
- We have more than 1,200 franchisees who have opened more than 4,500 salons.
- Our franchisees believe in multi-unit ownership—our average franchisee owns 5-6 salons after five years.
- We are 100% committed to franchisee success. We don’t just say it, we prove it. Every Great Clips salon is owned by a franchisee. We are not in the business of operating corporate salons; our salons are owned by franchisees.
Our support personnel-to-franchisee ratio is 1:10—remarkable in the franchise industry. Where does that support come from?
- Local Education Specialists
- In-market Operations Managers and Specialists
- Initial salon design and layout assistance provided by our Facilities & Purchasing (F&P) Department
- Grand Opening and ongoing marketing assistance
- Real Estate support
- Various ongoing Great Clips-sponsored training programs for franchisees, managers, General Managers and stylists
- Outstanding long-term vendors
Figure 1. Growth compared to competitors