Passionate employee + busy street corner = Great guerrilla marketing

By Beth Caron
Employee promoting salon opening with a sign

Here’s a quick follow-up to our last blog post that gave this definition of guerrilla marketing: “Unconventional marketing that relies heavily on energy and imagination, rather than big budgets and flashy effects.”

Relies heavily on energy and imagination. Take a look at this article (and great video shot by the writer on his cell phone) and you’ll realize that no truer words were ever spoken!

Many of the tactics used in guerrilla marketing depend on the enthusiasm of the person doing them. The right employee with the right tools delivering the right message can make all the difference!

Check it out! Perpetuating the Passion of the First Day on the Job

Up Next