With men representing 70% of our customers, the marketing playbook has several tabs devoted to sports, with the first two labeled NASCAR and pro football.

In 1998, Great Clips motored into NASCAR. This year we'll sponsor cars in both NASCAR and ARCA-Automobile Racing Club of America-to get more mileage out of our investment, and we'll compete in a handful of Camping World Truck Series races.

But the news is we're about to kick-off a $2 million, two-year promotion with NFL football that includes banner ads on NFL-owned NFL.com and broadcast advertising on the NFL Network.

The NFL Network is available in 50 million households across the U.S. and Canada, and NFL.com, with more than 11 million unique hits a month, is the league portal and the key site for Fantasy Football.

Our game plan includes promoting a Game-Day Sweepstakes during October on our turf-in our 2700 North American salons. "With Great Clips having a 70% male customer base, we couldn't have a better partner than the NFL to surpass our billion dollar revenue goal," said Terri Miller, vice president of marketing for Great Clips, Inc. "We'll huddle with NFL executives and examine other assets to share. We may even come full circle and include a NASCAR tie-in. Great Clips and the NFL, we make a special team."