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September 1, 2009
Kasey Kahne's return to Great Clips Racing fuels brand marketing

Kasey Kahne, NASCAR's 2004 Rookie of the Year and consistently voted one of NASCAR's top three most popular drivers, returns to the Nationwide Series and Great Clips Racing and teams with lead driver, Jason Leffler, to steer our #38 car in as many as eight races a season starting in 2010.

"Jason and Kasey are extremely talented drivers, and we are very proud to have them both as representatives of our brand," said Terri Miller, Great Clips Inc. vice president of marketing. "Kasey's high-profile appeal on the Sprint Cup Series and his strength of character enhance our brand's awareness and image."

When he's not racing, fulfilling appearance requests, or sponsor obligations, Kasey enjoys spending time at home with his family and friends. He's also passionate about his philanthropic activities, which include working with his charity, the Kasey Kahne Foundation. The foundation is his way of giving to chronically ill children and their families, as well as disadvantaged youth.

Great Clips began sponsoring the Nationwide Series in 2000, with Akins Motorsports. Team owner, Doug Stringer, put Kasey behind the wheel in 2003, and in 2004 he recorded 13 top-five finishes and completed the season 13th in the point standings, missing the Chase for the Cup by a mere 28 points.

"Kasey's return to our racing team adds a unique twist to our program, given that he was the driver who give us our first victory as a primary sponsor," said Miller. "Now Great Clips is one of the longest running Nationwide sponsors in our industry. We have a great program in place that we feel is going to meet all of our Great Clips marketing goals, and be a win-win on the track and for our franchise owners."

 

Posted by
Rob Goggins
Vice President of Franchise Development
Great Clips, Inc.

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November 6, 2009
DarylDuke:
This is awesome news...
September 1, 2009
Julie:
That's awesome! I love Kasey Kahne and remember the days he used to drive for Great Clips. It will be fun to watch!
September 1, 2009
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