Unrivaled Reputation
You don't become the #1 hair salon brand in North America overnight and you certainly don't surpass your competitors by "blending in." Great Clips has strategically set itself apart from the next-closest, single-brand hair salon competitors. As measured in units, the next closest brand in our category falls short of us by more than 30%--and the gap grows wider each year.
You Can't Buy a Brand Name
That is, unless you buy into an established franchise. One of the single most important things that comes with purchasing a franchise versus opening a start-up business is the ability to use an established brand name. Often times, a brand name is the result of millions of marketing dollars and customer research. However, a brand name is only as valuable as the emotional connection associated with it.
The Invaluable Emotional Connection
At Great Clips, we have taken great pride, and invested a great deal of resources, to establish our name brand over the past 27 years. A strong brand establishes a place in the heart of a culture, and reinforces the connection a customer feels to that brand. In our case, it's the convenience and quality experience our customers have come to expect.
Remaining Relevant
When you become a franchise owner with Great Clips, you automatically inherit the brand muscle that has taken nearly 30 years to develop. The important thing to remember about branding is that it is an ongoing process with a continuous goal of remaining relevant and top-of-mind. Great Clips has most recently invested in the sponsorship of NASCAR Nationwide Series driver Jason Leffler, who drives the No.38 Toyota for Braun Racing. In 2008 alone, the media exposure from the sponsorship was valued at over $20 million, creating value for Great Clips owners across the country.
